This was the first licensed line of products I was fortunate enough to be able to work on. I love the Teenage Mutant Ninja Turtles so I was thrilled with this project.
My responsibilities included making applying the Nickelodeon supplied assets to our products and packaging for a set of markers and gel crayons. The style of markers was updated midway through the process and went from a thinner, smaller style to a thicker, larger version with a shrinkwrap going completely around the product. I was also involved in designing a floor display for all of the TMNT products. To better differentiate each item from one another, a colored bar was added to the bottom of the packaging. Due to the fact that there were 4 products in our line, it made sense to go with the 4 colors of the different turtles.
Copyright © 2018 Viacom International Inc.