OVERVIEW of WORK FEATURED
Below is a wide range of work featuring various stationery items displaying the branding of popular characters from both Marvel and Nickelodeon. Working with these companies’ creative assets was an exciting new line of work for me. Not only was I working with my own creative director to achieve our goals, but we then had to make sure that the branding teams at Marvel and Nickelodeon approved of the work as well.
Teenage Mutant Ninja Turtles
This was the first licensed line of products I was fortunate enough to be able to work on. I love the Teenage Mutant Ninja Turtles so I was thrilled with this project.
My responsibilities included making applying the Nickelodeon supplied assets to our products and packaging for a set of markers and gel crayons. The style of markers was updated midway through the process and went from a thinner, smaller style to a thicker, larger version with a shrinkwrap going completely around the product. To better differentiate each item from one another, a colored bar was added to the bottom of the packaging.
Copyright © 2019 Viacom International Inc.
AVENGERS Writing instruments
We created a line of Marvel superhero stationery products including graphite pencils, markers, colored pencils and gel crayons. Characters in this line include: Captain America, Iron Man, The Hulk, Thor and Black Widow. These products are scented and each scent features a Marvel inspired name. For example, the Captain America writing instrument is Super Soldier Snow Cone scented.
Spider-MAN Writing instruments
As with the Avengers stationery, this line of products features artwork of a variety of characters from Marvel’s Spider-Man property. This is now popularly known as the Spider-verse. Characters in this line include: Spider-Man, Miles Morales (aka Ultimate Spider-Man), Spider-Gwen, Venom and the Vulture. These are some of my favorite characters in pop culture and to get to work with these assets on a daily basis was thrilling.
This item is a product that reveals a hidden picture in bright, vivid color after a user applies water to the page. This project was really fun to work on as it allowed me to use assets and craft a story based on lesser known Avengers such as Ant-Man and the Wasp and (at the time) Black Panther. These images show the cover the process of the image being revealed.
Each of these different products (whether they were graphite pencils, colored pencils, crayons or markers) needed to be packaged in a variety of different ways based on the demand of the purchaser. Below are images representing three different means of distributing the writing instruments.
Good for schools
Can sell pencils individually
Appropriate for mass and specialty stores
Holds individual sets of items in a clean display
Cost effective packaging allows for reduced cost
Hangable packaging that sells individually
RETAIL FLOOR DISPLAY
I was also involved in designing a floor display for all of the different products. I did this for both the Marvel and the TMNT items. This display held all of the different products we created and allowed stores to buy the entire line and receive the display at no additional cost. The display itself could unlock from the base piece and be used as a hanging end cap display.
Most items, such as the pencils and the gel crayons featured certain packaging elements in order to increase the perceived value for the purchaser. The pencils featured a scratch and sniff sticker on the front of the packaging for the costumers to have a intial interaction with the product, before buying them to enjoy the rest of the fragrances in the set.