What’s Plush Crush?
It’s a collectible series of hangable plush characters packaged in a puzzle ball you throw and crush to open!
I was responsible for designing the overall look and feel of the product and packaging and designed numerous characters.
Kids are encouraged to throw the ball and break it open.
After the ball breaks open a cute little plush character is revealed.
With so many different characters, kids will want to collect them all!
Each character was designed to feature a simple, stylized look. There are evergreen characters like the robot, the astronaut, and the monkey, but there are also seasonal series that feature holiday designs. These can be seen with characters like the Reindeer, Santa Clause and the Abominable Snowman.